Drinks companies make the most out of Ramadan

RELIGIONS NEWS AGENCY (REDNA) – Visual Capitalist, which publishes global data explaining business and consumer trends, suggests companies are cashing in on Ramadan in Muslim majority countries.

For a period of around four weeks, Muslims fast from sunrise to sunset, observing spiritual practices and engaging with the community.

This year Ramadan lasts from 10 March to 9 April. Latest stats for Ramadan 2023, from 9,672 respondents in 15 countries, says the top brand associated with Ramadan is Coca-Cola, which has spent money on ad campaigns associated with the season, saying it spreads happiness and kindness.

Second is the water tank and filtration company Marjan Group, third is the  beverage company Vimto and fourth is Almarai, a Saudi dairy brand.

Nestle, Pepsi and Nike, which once produced a dawn to dush sneaker, all follow.